The objective is to conceptualise and brand how a new startup company tackles the issue of zero waste shopping. Throughout the years there are many shops that encompass the idea of plastic-free shopping but Ample's approach is different yet at the same time eco-friendly.

Ample's concept is based on The Milk Man, where used glass jars are collected back to sterilised for the next delivery. The Logo is a combination of a box and a leaf as it represents Ample as a delivery box company with the essence of being environmentally friendly.